Case Studies

Lift Plan It

Brief

Moreland Cranes approached us to create a platform that revolutionizes the way crane operators plan lifts. We were tasked with creating a joint web & mobile application that allows users to plan legally safe crane usage and combined that with a proprietary CRM built for crane management companies.

Team

design

project management

development

client communications

Result

A highly scalable, usable, mobile & web application that changes the face of crane operators interaction with digital tools.

Lift Plan It aims to develop a comprehensive platform to streamline and unify the crane lifting industry. Motivated by an interest in a new industry and the potential for significant improvements, we created this software for companies involved in crane lifts. The main objectives are to facilitate the development of lifting plans and enhance operational efficiency.

Developing Lift Plan It presented several unique challenges. Entering an unfamiliar industry required us to rapidly gain a deep understanding of crane lifts, with significant assistance from the client’s team. Additionally, addressing the diverse user base—ranging from office staff to crane operators—necessitated creating distinct functionalities while maintaining a cohesive user experience.

Managing extensive data, including lift plans and compliance documents, also posed a complexity that our team tackled through thorough research and collaboration. Lastly, ensuring scalability as the platform grew involved carefully planned enhancements to both functionalities and infrastructure.

The journey of designing Lift Plan It began with understanding the crane lifting industry's unique needs. Extensive research and feedback highlighted key pain points in managing lifts, finances, and project workloads. Armed with these insights, our design team focused on creating a solution that prioritized efficiency, user-friendliness, and compliance with industry standards.

Branding

The first step was to create a strong brand identity for Lift Plan It. We developed a branding strategy that reflected the platform's core values of reliability, precision, and innovation. This included designing a logo, selecting a color palette, and creating brand guidelines to ensure consistency across all touchpoints.

Wireframing

With a clear vision in mind, we transitioned to the wireframing and prototyping phase. Using industry-standard design tools, we sketched out the basic structure and functionality of the platform, ensuring every element served a purpose and contributed to a seamless user experience. Our goal was to create an intuitive interface that catered to both office staff and crane operators.

Iterative Design Process

Design is an iterative process, and we embraced this philosophy wholeheartedly. We conducted multiple rounds of feedback and refinement, soliciting input from both internal stakeholders and target users. Each iteration brought us closer to our goal of creating a design that not only looked visually appealing but also functioned flawlessly across all devices.

VISIT THE SITE

Mobile Optimization

Recognizing the need for on-the-go access, we prioritized mobile optimization from the outset. We ensured that Lift Plan It was fully responsive, providing a seamless experience on smartphones and tablets. This allowed crane operators and project managers to access crucial information and manage tasks efficiently, regardless of their location.

Lift Plan It significantly improved operational efficiency, with users reporting a 73% reduction in time spent on planning and managing lifts. The platform's robust data management capabilities minimized errors and ensured compliance with industry standards, resulting in fewer project delays. Users found the platform intuitive and praised the all-in-one management of tasks, equipment, and financials.

The phased approach to functionality, starting with lift planning and expanding to a comprehensive CRM system, allowed the platform to scale effectively. Mobile optimization enabled on-the-go access for crane operators and project managers, enhancing their ability to stay updated and make informed decisions in real-time. Overall, Lift Plan It successfully addressed the unique challenges of the crane lifting industry, driving efficiency and satisfaction.